Deciding to pursue my passion for planning and weddings was a no-brainer. Deciding on a name for my business, however, was a very daunting task. I wanted something not only memorable, but something that had meaning. Something that had context and a concept behind it. Being married to a marketing man, we had many discussions on what it is that I wanted to convey to my potential clients. The biggest thing for me was personal. It was about putting a couple’s personality and individuality into their day. After all, it would be THEIR big day, not mine.

When dreaming up their big wedding day, every bride and groom has some sort of vision. The vision can be very broad or very specific, but not always coherent. There can be an abundance of ideas and styles and interests, and it is all...

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Jan 27, 2015
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