Jan 27, 2015
POSTED IN
TAGS
SHARE THIS POST
/blog/event-company-born

Deciding to pursue my passion for planning and weddings was a no-brainer. Deciding on a name for my business, however, was a very daunting task. I wanted something not only memorable, but something that had meaning. Something that had context and a concept behind it. Being married to a marketing man, we had many discussions on what it is that I wanted to convey to my potential clients. The biggest thing for me was personal. It was about putting a couple’s personality and individuality into their day. After all, it would be THEIR big day, not mine.

When dreaming up their big wedding day, every bride and groom has some sort of vision. The vision can be very broad or very specific, but not always coherent. There can be an abundance of ideas and styles and interests, and it is all about finding how to make it all work together. I remember saying to my husband, “I want to know what sparks their interest and I want to know what they love.” BOOM. Sparks & Hearts was born. The concept behind Sparks & Hearts is to figure out exactly that: what sparks a couple’s interest and what they love. When beginning to develop a client’s wedding day, I start by asking them individually to name their 3 “sparks” and their 3 “hearts.” From there, I am able to get a better understanding of who they are and what makes them tick, and then can create an overall design and concept for their big day by incorporating their sparks and hearts.

It’s a fun exercise to do with my clients and, at the end of the wedding day, they are able to see how their sparks and hearts created the wedding of their dreams!

Each client has different needs and different levels of involvement that they want a wedding planner for. So, in continuing with the individuality of my clients’ weddings, I base all of my services on their specific needs. Services are tailored on a client-by-client basis and not put into one specific “package.” I truly believe that building and running my business by this method allows me to provide personal service for a very personal day.

A successful event combines 50% planning and 50% execution, but at the end of the day, it all comes down to 100% service.